The Adviser publications began with the Adel Adviser, which launched in 2004 by Horizon Printing. Company owner Dan Juffer saw an opportunity to provide announcements, news and information to the community in a free, single-sheet publication that was available in dozens of locations in the city. The Adel Adviser was also available online, and a digital edition was emailed out as well. Juffer joined the staff of Big Green Umbrella Media as its advertising and events director in 2017, and the Adel Adviser became part of the family of publications of the company as well. In 2017, the Johnston Adviser was launched. In 2018, the Grimes Adviser was created. The company plans continue to expand the Adviser publications with launches in additional communities in 2019.